Glovebox Gourmet wanted to increase visitors to coastal NSW, promote local businesses and other adventure experiences. We delivered project management of the entire campaign.
We created two manuals self-drive tourists could keep in their car for expeditions.
The first Glovebox Gourmet featured directions to discovering hidden, delicious spots, locations and what to see when along the Eurobodalla Nature Coast.
The Escape Manual provided a guide to lesser known experiences on the Eurobodalla Coast, including rivers, mountains and lakes, nature and wildlife, great food and wine, cultural diversity and recreation centres.
We also created three trade show displays, to be viewed as a larger whole or separately. Each featured a sub-region: Eurobodalla, Sapphire Coast and Shoalhaven.
The Gourmet Glovebox campaign was incredibly successful and featured widely in the media, including coverage in the Sydney Morning Herald and Delicious magazine.
